Only officially recognized student organizations may produce merchandise displaying both the student organization's name/logo and the Lamar University trademarks designated as "Lamar Spirit Marks" with permission from Lamar University's Office of Marketing Communications.

The Lamar University marks may not be altered and all merchandise must include the organization's name/logo prominently on the product. Student organizations are required to use licensed vendors for all products bearing Lamar University marks.

To become a registered Lamar University student organization, contact the Lamar University Office of Student Engagement.

Licensed Vendors

Royalty Fees

Student organizations will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific student organization the predominant element of the design.

However, the use of general Lamar University marks (LU Star, Cardinal Head, Interlocking LU, etc.) or any licensed Lamar Athletics' marks, where the student organization name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.

Non-Royalty Examples:

• A t-shirt design with "Lamar University Student Government Association" on the front of the shirt would not be subject to the payment of the royalty fee.
• A t-shirt design with "Lamar University Student Government Association supports LU Football" on the front of the shirt would not be subject to the payment of the royalty fee.

Royalty Examples:

• A t-shirt design with only a general Lamar University mark or any licensed Lamar Athletics' mark would be subject to the payment of the royalty fee.
• A t-shirt design where the mention of the student organization is incidental to a general Lamar University mark or any licensed Lamar Athletics' mark would be subject to the payment of the royalty fee.